Podcast Ad Revenue Growth is 1,000% in 5 Years! Regular podcast listeners are also less exposed to TV advertising, and they're far more likely to be subscribers of online video streaming platforms like Netflix and Amazon Prime. Regular Podcast Listeners are Less Exposed to TV Ads Weekly podcast listeners spend an average of 6 hours and 39 minutes listening to podcasts per week. Weekly Listeners Spend 6 hrs 39 mins Per Week on Average This is one of the best engagement rates, if not the best, among any consumption medium. When it comes to engagement, 80% of podcast listeners listen to an entire podcast episode or at least most of it. 80% of Listeners Listen to (Almost) the Entire Episode 11% listen while at work and only 4% listen while onboard a public transport vehicle. Most people prefer to listen to podcasts at home (49%), while 22% said they also listen while driving. The average podcast listener listens to 7 different shows in an average week, and subscribes to 6 different shows. The Average Listener Listens to 7 Different Shows Per Week 'Society & Culture' tends to be the most popular podcasting genre, followed closely by Business, Comedy, News & Politics, and Health. 'Society & Culture' is the Most Popular Podcast Genre Given how popular iTunes' podcasts (now known as Apple Podcasts) are, and given the fact that there's a consistent decline in PC and tablet usage due to the rise of smartphones, it's hardly a surprise that smartphones are occupying the number one spot here. Smartphones are the #1 platform for podcast consumption. Smartphones are Most Popular for Consuming Podcasts 49% for women, same distribution as the US population). When it comes to gender balance, the podcasting audience is well balanced at the moment, with men leaning ever so slightly on the heavier side of the scale (51% vs. They are also much more likely to be HNIs (high net-worth individuals), with them having a 45% more likelihood of having a net household income of over $250,000, which is a quarter million dollars, annually! Podcasting Audience is Amazingly Gender Balanced! In fact, it's 45% more likely for a podcast listener to have a college degree, and 68% more likely to have a post-graduate degree. It also attracts the educated and relatively wealthier sections of the society more. Podcasts Attract Wealthier & Educated People More Podcasting is way more popular among young people, with 67% of the total podcasting audience being between 18 to 44 years old. Young People (18-44 Yrs) Make Up 67% of the Podcast Audience Podcasting as a whole has been growing rapidly, and as a media format, it now spans over 100 different languages across the world. Podcasting Spans Over 100 Languages Worldwide listen to podcasts at least once a week). 68 million people) are weekly podcast listeners (i.e. 24% American People Listen to Podcasts WeeklyĢ4% of Americans (approx. 104 million people) listen to podcasts at least once a month (though many listen to one podcast or another much more frequently than that). 37% Americans are Monthly Podcast Listenersģ7% (approx. How Many People Listen to Podcasts?Īccording to the latest data, 55% of the US population, or approximately 155 million people, have listened to a podcast. Here are arguably the most interesting stats about podcasts from the infographic: 75% of Americans are Familiar with 'Podcasting'Īs high as 75% of the US population is 'familiar' with the word 'podcasting'.
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